Unpacking the Digital Shelf

Unpacking the Digital Shelf

Let’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf. For more commerce content for all brands CPG & beyond, visit us at www.digitalshelfinstitute.org
TikTok Shop is Wearing a Halo, with Malvika Jaggi, VP of Partnership & Platforms at One Tree Brands

TikTok Shop is Wearing a Halo, with Malvika Jaggi, VP of Partnership & Platforms at One Tree Brands

Some TikTok Shop Stats: In H1 2026, global shoppers spent $50.3B on the platform—up 92% YoY. Analysts estimate global GMV will reach $123.5B by end-of-year 2026. In the US, TikTok Shop reached eBay's ...

Turns Out Machines Love a Strong Brand, with David Tiltman, Chief Content Officer at WARC

Turns Out Machines Love a Strong Brand, with David Tiltman, Chief Content Officer at WARC

We are in chaotic times in marketing. Our guest David Tiltman, Chief Content Officer at WARC, mines some historical references to call it the “lightless middle of the tunnel”. But encouragingly, the m...

What Matters When it Comes to Alexa for Shopping, with Todd Hassenfelt, Chief Decision officer, firstmovr

What Matters When it Comes to Alexa for Shopping, with Todd Hassenfelt, Chief Decision officer, firstmovr

As AI fundamentally changes how consumers discover and buy products, the digital shelf is evolving into the agentic shelf. In this episode, Todd Hassenfelt, Chief Decision Officer at firstmovr, breaks...

Shopping and Buying Aren’t the Same Thing Anymore, with Jeriad Zoghby, Co-founder at ACOS Labs and Co-author of Competing at Machine Speed

Shopping and Buying Aren’t the Same Thing Anymore, with Jeriad Zoghby, Co-founder at ACOS Labs and Co-author of Competing at Machine Speed

Jeriad Zoghby has spent more than 20 years as the C-Suite whisperer for commerce with stints at leading firms like Accenture and IPG. He’s no longer whispering, he is shouting to the rooftops as the a...

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