I’ve been told I picked the wrong day.
That Tuesdays are crowded.
That I’m going up against bigger shows.
Good.
Because this isn’t about competing for attention.
This episode breaks down the difference between building for launch…
and building for longevity.
Why most podcasts optimize for spikes—
and why I don’t.
Tuesdays are for perspective.
Thursdays are for conversations.
One per week. On purpose.
Not content for the sake of content.
Signal… when it’s ready.
This isn’t about being first.
It’s about being worth finding.
[00:00:04] Ive already had people tell me, I picked the wrong day. Tuesdays are crowded. Thursdays are even more crowded. Youre going up against the big shows. Nobody is going to listen to you. I say, good.
[00:00:38] Because people misunderstand what this is. I'm not launching a blockbuster. I'm not trying to win opening weekend. I'm building something that lasts.
[00:01:00] If you look at the movies that stick, While You Were Sleeping, Dolores Claiborne, Babe, There's Something About Mary, they didn't open into silence.
[00:01:23] They opened into noise. Into big releases, big budgets, big marketing, and still they found their audience. Because, not because they were louder, but because they were different.
[00:01:52] That's what people miss. You know, everyone is optimizing for launch. Downloads, clips, announcements, distribution hacks, drama.
[00:02:17] They're building opening weekends. I'm not. I'm building something different. I'm building a catalog.
[00:02:32] And that shows up in how I release. Tuesdays, this, perspective, my perspective, driven, direction, Thursdays conversations, one per week, on purpose.
[00:02:54] I'm no longer doing a dump of files. And not for the sake of content or more content. I'm delivering signal when it's ready.
[00:03:14] These episodes, these episodes, my episodes are not meant to spike. They are meant to be found weeks later, months later, and sometimes even years later.
[00:03:41] Once someone who wants to actually understand what's being built and not just react to market conditions. So, when you tell me I'm going up against the big podcasts, you're not wrong. You're just measuring the wrong thing.
[00:04:10] So, let's talk about Tuesdays. Let's talk about Thursdays. There's no Tuesday war. There's no Thursday war. No shows own specific days. The biggest podcasts, they don't anchor to Tuesday. They don't anchor to Thursday.
[00:04:39] They flood the entire week. What they compete on is recency, speed, volume, being first, clicks, being everywhere.
[00:05:03] That's not my competition. That's noise. Noise. Noise. So, I also had a friend. I got another piece of advice from a friend. Somebody I respect have known for a long time. And he says to me, he said,
[00:05:31] Jamil, you should leave the U.S. market alone. Leave it. Leave the U.S. market. Focus overseas. You're better with the people overseas. There's less competition. I get his point. And if you're competing for attention, that makes all the sense in the world.
[00:05:53] But that only works if you're competing with the noise. I'm not. Not building for geography. I'm not trying to win a crowded feed. I'm building something that people will find when they're ready to find it.
[00:06:20] And when they are, it doesn't matter where they are. Pain over pedigree. Scars over fluff.
[00:06:48] And builders over performers. That travels. You know, most people don't leave markets because they're being strategic. They leave because they can't break through.
[00:07:18] I'm not leaving. I'm just not playing the same game. So, the things that last, they're not the ones that win the opening weekend. They're the ones that people come back to.
[00:07:47] So, Tuesday doesn't belong to anyone. And Thursday doesn't belong to anyone. And contrary to popular belief, the market does not belong to anyone. I am not here to chase attention.
[00:08:15] I am here to be worth finding.